Marketing Research & Analytics Manager

Job Description

We are looking for a highly skilled and experienced Marketing Research & Analytics Manager to join Fairway Lawns, LLC. In this role, you will lead research and analysis efforts to optimize marketing strategies, drive successful campaigns, and provide valuable insights to support business growth.

Responsibilities

• Analyze data from customer surveys, market reports, and internal databases to extract actionable insights.
• Monitor and evaluate marketing campaign performance using key performance indicators to optimize future initiatives.
• Develop customer segmentation, personas, and brand positioning for targeted marketing efforts.
• Lead primary and secondary research efforts to enhance marketing efficiency.
• Drive the development of A/B testing strategies and provide insights for new product/service initiatives.
• Present findings and recommendations to senior management in a clear and compelling manner.
• Collaborate with cross-functional teams to align strategies and achieve business goals.

Requirements

• Bachelor's degree in Marketing, Market Research, Statistics, or related field; Master's degree preferred.
• 3+ years of experience in direct-to-consumer marketing research and analysis, with managerial experience.
• Excellent communication and presentation skills with the ability to translate complex data into actionable insights.
• Proficiency in data analysis tools such as Tableau, HubSpot, and Google Analytics.
• Experience in qualitative and quantitative research, as well as conducting secondary research.
• Strong analytical skills with experience in regression and multi-variate testing.
• Detail-oriented with the ability to work in a fast-paced environment.

Compensation

Yearly Salary: $80,000 - $100,000